Visit Seattle Launches Comprehensive Online Training Program for Travel Professionals

The new course empowers agents to deliver unforgettable Seattle experiences.

SEATTLE – Visit Seattle is excited to announce the launch of the Seattle Destination Training , a free interactive online program designed to equip travel professionals with in-depth knowledge and skills they can use to showcase the Emerald City’s exceptional experiences to their clients. 

The self-paced program, launching March 31, offers a robust curriculum that covers Seattle’s diverse attractions, culture, and natural beauty. Participants can explore four meticulously designed courses: 

• Seattle’s Spirit: Sports & Events – an in-depth look at Seattle’s vibrant sports scene and annual events, from Seahawks football to cultural festivals. 

• Mastering the Art of Selling Seattle – strategies and insights to effectively showcase Seattle’s unique offerings to potential travelers. 

• Exploring the Great Outdoors: Seattle’s Adventure Guide – a comprehensive guide to outdoor activities and natural wonders in and around Seattle. 

• Savoring Seattle: A Culinary Journey – an exploration of Seattle’s renowned food and drink scene, including fresh seafood and signature coffee shops. 

“We’re thrilled to launch this Seattle training program”, said Liz Johnson, senior director of tourism development at Visit Seattle. “Equipping travel professionals with the tools and resources to become destination experts is crucial, and with this certification, our partners will be able to easily curate unforgettable experiences for visitors from around the globe.” 

Upon completion, participants earn the “Seattle Certified” designation, establishing them as insiders offering memorable vacations perfectly tailored to suit client preferences. 

The program also provides free resources, including vibrant visuals and comprehensive guides, as well as updates on destination news, trends and must-visit spots, allowing agents to remain informed and inspired. 

For more information or to enroll in the Seattle Destination Training Program, visit www.seattledestinationtraining.org/. 

About Visit Seattle:
Visit Seattle has served as the official destination marketing organization (DMO) for Seattle and King County for more than 50 years. A 501(c)(6) organization, Visit Seattle enhances the economic prosperity of the region through global destination branding along with competitive programs and campaigns in leisure travel marketing, convention sales and overseas tourism development. Visit visitseattle.org.