AboutVisit Seattle

Visit Seattle is a private, non-profit destination marketing organization (DMO) serving Seattle and King County. We exist to champion the region as a world-class destination for travel and tourism and promote the economic power of travel. Our culture is guided by core values that elevate our industry and advance our purpose with integrity.

A Wide Welcome

Visit Seattle is a place where everyone is welcome and encouraged to be their authentic selves. We aspire to be as diverse as the city we represent and to honor the unique perspectives of the communities we serve, intertwining them in everything we do. Kindness, respect, and accountability serve as guiding principles for our team at every level. Here, your voice will be heard and opinions respected as we move toward a more inclusive world together.

Our culture is guided by core values that elevate our industry and advance our purpose with integrity:

• Inclusion: We value a safe environment where diversity and lived experiences are embraced, authentic vulnerability is encouraged, and active empathy is practiced.
• Impact: We value the idea of building a legacy that starts today, by committing to being mindful, helpful, and dedicated to a positive ripple effect that we create.
• Commitment: We value a community where growing, celebrating and embracing each other for a greater future is encouraged, and an appreciation for sacrifice, grit, integrity, and the passion for conquering the unknown is well recognized.
• Excellence: We value a community where growing, celebrating and embracing each other for a greater future is encouraged, and an appreciation for sacrifice, grit, integrity, and the passion for conquering the unknown is well recognized.

Funding

As a private, nonprofit marketing organization, Visit Seattle’s funding is derived from many sources, including hotel occupancy tax revenue from Seattle-King County visitors, Visit Seattle’s robust partnership program, its marketing programs, government contracts for service and miscellaneous revenue.

Membership

As a membership-based organization, Visit Seattle connects more than 750 local businesses, their products and services with the lucrative visitor market. The Visit Seattle Membership team also hosts four signature events throughout the year, orientations, and networking tools throughout the year.

Visit the Membership area of this website to learn more about becoming a Visit Seattle member.

Strategic Partnerships

We currently engage in strategic partnerships with the following entities:

• 4Culture
• City of Seattle
• Greater Seattle Business Association
• King County
• Port of Seattle
• Seattle Office of Arts & Culture
• Seattle Tourism Improvement Area
• Visit Seattle Member Organizations
• Washington State Convention Center
• Washington Tourism Alliance

Industry Affiliations

• American Society of Association Executives & the Center for Leadership
• Association Forum
• Cultural & Heritage Tourism Alliance
• Destination Marketing Association International
• Hospitality Sales and Marketing Association International
• IGLTA (International LGBTQ+ Travel Association)
• Meeting Professionals International
• National Tour Association
• Professional Convention Management Association
• Society of American Travel Writers
• Student & Youth Travel Association
• U.S. Travel Association
• Washington Tourism Alliance

Seattle Tourism Improvement Area

The Seattle Tourism Improvement Area (STIA) is a Business Improvement Area (BIA) formed in 2011, in accordance with Washington state law to establish a new leisure tourism marketing fund for Seattle that enables Seattle hoteliers to compete and grow their market share. The STIA is overseen by a ratepayer advisory board and its day to day activities are managed by Visit Seattle.

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