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March 26, 2026 | 10:00am-1:00pm

Seattle Convention Center Summit Building

Coinciding with the Mariners’ opening day, this event showcased Visit Seattle’s key accomplishments of the past year, revealed the latest visitation data, provided an update on the state of the tourism industry, and offered a glimpse at key initiatives planned for 2026. Following the stage program, attendees were invited to network and enjoy tailgate-themed bites and beverages before the game!

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A woman stands at a podium on stage at the "Visit Seattle" Annual Meeting 2023. The stage is decorated with mountain graphics, large text reading "VISIT SEATTLE," and a screen displaying meeting information.

Visit Seattle’s Annual Meeting at SCC Summit on March 26, 2026

View Official Event Photos

Courtesy of Megan Swann Photography

Couldn’t Make It? Here’s What You Missed:

NOTE: THE RESOURCES BELOW ARE NOT FOR REPRODUCTION OR PUBLICATION TO THIRD PARTIES.

Aerial view of a park by the water with people gathered around a central feature. Large text reads: "Welcome to Visit Seattle’s 2026 Annual Meeting." Visit Seattle logo in the top left corner.

2026 Annual Meeting Presentation – Selected Slides

 

Watch the 2025 Annual Report Video

 

Cover of Visit Seattle 2025 Annual Report with a view of the Seattle skyline, including the Space Needle, Mount Rainier in the distance, and green trees in the foreground.

Read the 2025 Annual Report

Event Program

Welcome

Leonard Forsman – Tribal Chairman; Suquamish Tribe

Opening Remarks & 2025 Annual Report

Tammy Canavan – President & CEO; Visit Seattle 

State of the Industry

Tammy Canavan – President & CEO; Visit Seattle 

Visit Seattle: What’s Next

Tammy Canavan – President & CEO; Visit Seattle
Kelly Saling – EVP, Sales & Marketing and Chief Business Officer; Visit Seattle
Michael Woody – Chief Engagement Officer; Visit Seattle
Stephanie Byington – Chief Marketing Officer; Visit Seattle

FIFA World Cup 26™: Civic Leadership and Preparedness

King County Executive Girmay Zahilay
Seattle Mayor Katie Wilson
April Putney – Chief Strategy Officer; SeattleFWC26

Closing Remarks

Michael Woody – Chief Engagement Officer; Visit Seattle

Visit Seattle Releases 2025 Visitation Data at Annual Meeting

Visit Seattle, the official destination marketing organization for Seattle and King County, released visitation data for 2025 during its Annual Meeting at the Seattle Convention Center’s Summit building. The event, which drew more than 500 members of Seattle’s hospitality community, also featured a panel of local leaders discussing how the city and region are preparing to host six matches during the FIFA World Cup 2026™.

Visit Seattle’s 2025 data shows:

  • 39.6 million visitors came to Seattle and King County in 2025, a 0.9% decrease from 2024
  • Visitor spending totaled $8.8 billion, a 0.2% drop from 2024
  • The tourism economy supported 68,375 jobs, representing a 0.4% year-over-year increase
  • State and local taxes generated by Seattle and King County’s hospitality industry ticked up by 0.1% to $840 million
  • Generated tax revenue represented a tax offset of $892 per household in King County. The tax offset shows a slight decrease from 2024, as King County’s population increased in 2025

READ THE FULL PRESS RELEASE >>

A “Thank You to Our Sponsors” graphic lists sponsors: Presenting—Alaska, Hawaiian; Signature—Seattle Convention Center, Encore, CORT Party Rental; Reception—Delta; Exhibitor—Seattle sports team stylized as “S.”.

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