What is the STIA?
The Seattle Tourism Improvement Area (STIA) is a Business Improvement Area (BIA) formed in 2011, in accordance with Washington state law to establish a new leisure tourism marketing fund for Seattle that enables Seattle hoteliers to compete and grow their market share. The STIA is overseen by a ratepayer advisory board and its day to day activities are managed by Visit Seattle. The ordinance for these funds dictates they will be spent solely on leisure travel, domestic and international, focused on the off-season and shoulder months. The funds are used to support advertising, public relations, special events, international client events and sales missions that increase awareness of Seattle as a leisure destination.
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