The Categories

These are the Ovation Award categories for 2026.

Tourism Leader of the Year

Tourism Leader of the Year is awarded to a member of Seattle and King County’s hospitality community who exhibits excellence in promoting our destination while greatly enhancing the visitor experience.

Community Leader of the Year

Community Leader of the Year is awarded to an individual who best exemplifies the idea that “a good place to live is a good place to visit.” The nominee should exhibit a strong commitment to a mission that not only improves the lives of Seattle and King County residents, but also visitors’ experiences while experiencing our destination.

Arts & Culture Leader of the Year

Arts & Culture Leader of the Year is awarded to a member of Seattle and King County’s arts and culture community who fosters and amplifies our destination’s standing as a leading cultural hub. The nominee should exhibit a strong commitment to ensuring visitors depart our destination with a strong understanding of the region’s distinct spirit.

Frontline Distinction Award

Frontline Distinction is awarded to a visitor-facing tourism industry professional who goes above and beyond to elevate the visitor experience, ensuring Seattle and King County leave a positive lasting impression that drives repeat visitation.

Behind-the-Scenes Distinction Award

Behind-the-Scenes Distinction is awarded to a non-visitor-facing tourism industry professional who goes above and beyond to elevate the visitor experience, ensuring Seattle and King County leave a positive lasting impression that drives repeat visitation.