Visit Seattle Bolsters Local Hospitality Industry, Guest Experience with New Certified Tourism Ambassador Program

The destination marketing organization is encouraging Seattle hospitality operators, transit agencies, and other visitor-facing groups to become ambassadors

SEATTLE – Visit Seattle, the official destination marketing organization for Seattle and King County, is proud to announce a partnership with the Certified Tourism Ambassador program. The program provides best practices and destination expertise to hospitality operators, advocacy groups, government agencies, the broader community, and any other front-line employees who interact with visitors.

Since the partnership launched in July, more than 60 individuals in Seattle have already earned CTA certification. In-person classes run every month. The next session is slated for Nov. 7.

“We are thrilled to bring the Certified Tourism Ambassador Program to Seattle,” Visit Seattle Senior Manager of Destination Experience Rudd Schupp said. “Whether at SEA Airport, the Seattle Convention Center, a hotel, restaurant, or one of our many attractions, our ambassadors are enhancing the guest experience across the city. Their efforts help grow our visitor economy and bring lasting benefits to the entire region. We encourage anyone interested in helping our city’s thriving tourism industry to enroll.”

Founded in 2006, the Certified Tourism Ambassador Program has graduated more than 60,000 tourism ambassadors across 21 states.

The seminar spans four modules, including the power of tourism, information on attractions and activities, how to find resources in the city, and how to best serve guests and exceed expectations. The course costs $45. Private classes for employers are available.

For more information, visit https://visitseattle.org/about-us/tourism-ambassador-program.

About Visit Seattle
Visit Seattle has served as the official destination marketing organization (DMO) for Seattle and King County for more than 50 years. A 501(c)(6) organization, Visit Seattle enhances the economic prosperity of the region through global destination branding along with competitive programs and campaigns in leisure travel marketing, convention sales, and overseas tourism development. Visit visitseattle.org.