Community Brand FAQ

The Community Brand is a shared identity created to unite local organizations, businesses, and residents under a common visual and messaging framework. It celebrates our region’s values, culture, and spirit—especially as we welcome the world during the largest soccer tournament ever.

The goal of the Community Brand is to create a unified identity that strengthens pride in our region, increases visibility locally and globally, and supports economic and cultural vitality through consistent storytelling and design. This brand helps residents, businesses, and visitors connect with Seattle in a meaningful way.

Any member of the community—businesses, nonprofits, government agencies, and individuals—is welcome to use the brand assets. Use is permitted as long as it aligns with the brand’s values and follows the official brand guidelines and terms of use, which outline proper application, attribution, and limitations to ensure consistency and respect for the brand.

No, the brand is free to use for community members. It’s a shared resource meant to amplify local pride and visibility during the tournament.

The brand toolkit includes logos, color palettes, typography, templates, messaging, and pattern guidelines. These are available for download via our asset portal.

You can access the assets by filling out a short form on our website. Once submitted, you’ll receive a link to download the full toolkit.

Yes. We ask users to follow the brand guidelines to ensure consistency and respect for the Let’s Play SEA 26 brand identity.

Yes—with care. You’re encouraged to adapt messaging and visuals to fit your audience, but the core elements (like logo lockups, color palette, font, and patterns) should remain consistent.

Yes! Co-branding is strongly encouraged as it helps amplify the impact of our programs and creates a unified experience for attendees. By incorporating both your brand and the community brand, we can showcase collaboration and strengthen the message of community and hospitality.

Absolutely! We encourage you to spread the word and invite others to use the brand—just make sure they fill out the online form first.

No, merchandise cannot be produced independently due to the brand’s terms of use. All branded merchandise must go through Visit Seattle’s approved vendor to ensure consistency, quality, and compliance with brand guidelines. If you’re interested in creating items, we’ll help coordinate with the vendor to explore options that align with your goals.

We offer support via email. You can also reach out with questions or request a one-on-one consultation:

Jorge Gotuzzo – World Cup Activation Lead
[email protected]

Tony Teske – Associate Creative Director
[email protected]