These sales opportunities are available for Visit Seattle members in 2026:

IPW 2026 | Fort Lauderdale, FL | May 18-21 | $3000

With an estimate of 5,000 industry professionals in attendance, U.S. Travel Association’s IPW is the travel industry’s premier international marketplace and the largest generator of travel to the United States. In three days of intensive pre-scheduled business appointments, Visit Seattle will meet with key international travel trade clients from all over the world to build and nurture key relationships.

Canada Sales Mission | Q3 (dates to be determined) | $2500

Visit Seattle will lead a sales mission across Canada, Seattle’s top international market. Traveling with Visit Seattle members, the delegation will meet with tour operators and travel agents who promote year-round travel to Seattle. This mission will include calls to British Columbia, Alberta, Quebec, and Ontario.

For more information about these opportunities, please contact Caitlyn Shearer, Manager, Tourism Development.

The Tourism Development department will participate in the following programs in 2026:

Brand USA India Sales Mission | India | January 18-23

Visit Seattle is excited to participate in the 2026 Brand USA India Sales and Media Mission—an exclusive platform that enables U.S. partners to forge valuable connections with key players in the Indian travel trade and media landscape. Visit Seattle’s participation in this event will cultivate relationships between Seattle and India’s thriving travel market through meaningful 1:1 appointments with key travel trade and media.

CLIA PNW Cruise Symposium | Anchorage, AK | Feb 3-5

Visit Seattle is joining CLIA’s third annual Pacific Northwest Symposium in Anchorage. The Symposium brings together cruise industry leaders, regional stakeholders, and passionate professionals for a unique opportunity to connect, collaborate, and elevate the industry. Through peer-to-peer learning and intimate networking sessions, attendees will gain valuable insights and build meaningful relationships that drive progress across the Pacific Northwest–Canada–Alaska cruise region.

VUSA Expo Australia | Australia & New Zealand | February 18-27

Visit Seattle will travel Down Under for Visit USA and Brand USA’s Australia/New Zealand Expo Week. The two-week program includes trade expos in Sydney (AU), Melbourne (AU), Brisbane (AU), Auckland (NZ), Christchurch (NZ); as well as 1:1 appointments with top travel trade and travel media. The three events will reach key travel trade professionals and will allow exhibitors to educate travel agents, wholesale reservations, sales staff, product buyers, and media representatives. In addition, Visit Seattle will attend the Visit USA Networking event and the Brand USA B2B day, which consist of a full day of meetings with Australia’s most prominent wholesalers, tour operators, and media companies to discuss potential collaborations.

UK/Ireland Sales Mission | March 8-14

Visit Seattle will embark on a UK/Ireland Sales Mission, visiting top inbound markets including London, Manchester and Dublin. Connecting with key European tour operators and media, the team will attend IMM UK and United USA conferences, host destination trainings, business meetings, and networking events. This mission will further Seattle’s relationships with European buyers and media, ultimately driving travel to the city and the region by promoting the new direct flight service on Alaska launching in May as well as FIFA World Cup 2026.

Go West Summit | Las Vegas, NV | March 31 – April 4

Go West Summit is an annual travel trade event in North America that focuses on promoting and facilitating tourism in the western part of the United States. The Summit typically brings together travel industry professionals, including tour operators, travel advisors, and destination representatives, to engage in networking, one-on-one appointments, and educational sessions. Visit Seattle will participate in 1:1 appointments and networking events to promote and drive visitation to the destination as well as share updates on what’s new in Seattle.

Brand USA South Korea & Japan Sales Mission | July 16-28 

Visit Seattle will participate in the Brand USA sales mission to Japan and South Korea, engaging two of Seattle’s top overseas inbound markets. The Tourism Development Team will meet with key tour operators, travel agents, media, and airline representatives in hosted travel trade seminars, sales calls and VIP networking events.  This will provide the unique opportunity to connect with, and build, connections between our destination and top travel providers.

Virtuoso Week | Las Vegas, NV | August 8-14

As a new partner in 2026, Visit Seattle will participate in Virtuoso’s signature Travel Week, taking place in Las Vegas. This premier program delivers one‑on‑one appointments while providing networking and professional development opportunities with leading travel advisors and agency executives from around the world.

Brand USA Travel Week | Amsterdam, NL | Sept 28-Oct 1

Brand USA will once again host an exclusive series of B2B meetings trade and media meetings, educational opportunities and networking events in Amsterdam, NL. The educational sessions are designed to provide U.S. destinations and their representatives in Europe the latest information on how Brand USA is working with the influential travel trade and media to increase international visitation to the United States. Visit Seattle will conduct 1:1 appoints with vetted trade and media from across Europe.

NTA Travel Exchange | Tulsa, OK  | Nov 15-18

Travel Exchange brings together packaged travel professionals from all over North America and around the world. The National Tour Association’s annual conference features buyers of all types and specialties who meet with tour suppliers, DMOs, and tour directors and guides to build partnerships, collaborations, and inspired itineraries, creating opportunities for networking, business development, and industry education.

USTOA Annual Conference and Marketplace | San Francisco, CA | Nov 30-Dec 4 

The USTOA Annual Conference & Marketplace has distinguished itself for being the only travel industry event in the United States that brings together the leading North American travel companies with tourism suppliers and destinations from around the globe in an intimate and exclusive setting. The conference presents a unique business casual atmosphere for a small select group of 700 travel professionals to make new contacts and conduct business, direct and unprecedented access to travel industry leaders and decision-makers, and highly informative speaker sessions and invaluable insight into the North American travel market. Visit Seattle will have multiple opportunities to engage these travel companies at networking events and in destination showcases.