Each year, Visit Seattle members gather for our Annual Meeting. It is an opportunity to review accomplishments of the year prior, hear from the Visit Seattle leadership team, and provide updates on key initiatives that will further grow Seattle and King County’s tourism economy.

NOTE: THE RESOURCES BELOW ARE NOT FOR REPRODUCTION OR PUBLICATION TO THIRD PARTIES.

2025 Annual Meeting Presentation – Selected Slides

Watch the 2024 Annual Report Video

Watch the 2025 Looking Forward Video

WERE YOU THERE?

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View Official Event Photos

Courtesy of Nityia Photography

Nityia Photography

COULDN’T MAKE IT? HERE’S WHAT YOU MISSED:

2025 EVENT PROGRAM

• Indigenous Welcome
  Donny Stevenson – Councilmember; Muckleshoot Indian Tribal Council
• 2024 Annual Report
• State of the Industry
  Tammy Canavan – President & CEO; Visit Seattle 
• Fireside Chat: Marketing Seattle & King County
  Stephanie Byington – SVP & Chief Marketing Officer; Visit Seattle
  Kristin Gillespie – Director, Marketing; Visit Seattle
  Vince Soliven – Executive Creative Director; Copacino Fujikado
  Phil Flickinger – Director of Strategy; Copacino Fujikado
• 2025: Looking Forward
• Visit Seattle Team Panel
  Kelly Saling – SVP & Chief Marketing Officer; Visit Seattle
  Michael Woody – SVP & Chief Strategy Officer; Visit Seattle
  Diana Chen – Director of Research; Visit Seattle
  Kau’ilani Robinson – Senior Director, Communications & Public Relations; Visit Seattle
  Kris La Fata – Director, Convention Services & Events; Visit Seattle
  Mark Salanga – Director, Community Engagement & Strategic Alliances; Visit Seattle
  Rudd Schupp – Senior Manager, Destination Experience; Visit Seattle
  Troy Anderson – Senior Director of Sales; Visit Seattle

Visit Seattle Celebrates 2024 Visitation Growth, Releases New Visitor Profiles at Annual Meeting

Visit Seattle, the official destination marketing organization for Seattle and King County, released new data at its Annual Meeting today showing continued growth in visitor numbers. Held during National Travel and Tourism Week, over 500 members of the local hospitality community gathered downtown at the Seattle Convention Center’s Arch building to learn about the organization’s accomplishments in 2024 and plans for 2025, the year before the destination welcomes an estimated 750,000 visitors for the FIFA World Cup 2026™.

Visit Seattle’s 2024 data shows that:

• A total of 40 million visitors came to Seattle and King County, a 5.3% increase from 2023, reaching 95% of 2019 levels
• Those visitors spent $8.8 billion, a 7.2% increase from 2023 and 8.0% increase from 2019
• Tourism in Seattle and King County generated $12.3 billion in total , including visitor spending and indirect impacts, a 7.8% increase from 2023 and 5.3% increase from 2019
• Visitor spending generated $839 million in state and local taxes, a 6.2% increase from 2023 and 0.2% increase from 2019
• That amounts to a tax offset of $904 for each household in King County, a 5.2% increase from 2023, reaching 94% of 2019 levels
• Tourism supported 68,089 jobs in Seattle and King County, a 4.9% increase from 2023, reaching 85% of 2019 levels

READ THE FULL PRESS RELEASE >>

Thank you to our 2025 Annual Meeting Sponsors