Business Plan // Strategic Goals // Current KPI Report (Coming Soon)
The 2026-2028 Strategic Plan serves as the foundation for our future, aligning our operational principles with bold initiatives that will increase tourism, foster collaboration, and deepen connections across diverse communities.
If you have any questions about the information provided below, please reach out to Tammy Canavan.
Visit Seattle's 2026 Business Plan / 2026-2028 Strategic Plan
(Internal - Not for Public Distribution)
Visit Seattle's Strategic Goals
(Internal - Not for Public Distribution)
Destination Alignment
- Achieve Membership Goal and YOY Growth in Partnership Programs
- Improve Resident Sentiment
Destination Stewardship
Coming Soon
- Track Net Promoter Scores
- Measure and improve Visitor Perception
Sales and Marketing
- Achieve Room Night Goals
- Improvement in Hotel KPIs
- Total Annual Visitor Spend
- Achieve City-Wide Strategy KPIs reported separately
- Marketing Conversion Rates
- Seattle Convention Center & Visit Seattle Shared KPIs
Coming Soon
Sustainable Organization
- Establish Culture Engagement Survey Baseline
- Achieve funding projections from all identified sources
Coming Soon
Current KPI Report
(Coming Soon)
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