Seattle’s new Community Brand is all about showcasing the spirit of our city during the World Cup and beyond!

Built in collaboration with local partners, it celebrates our culture, creativity, and global connection.

About the Brand Playbook

What is it?

The community brand is the shared visual and messaging identity that represents Seattle as a unified, welcoming, and authentic destination before and during the FIFA World Cup 26™. It’s designed for partners, businesses, and organizations to use when promoting the city—and their own presence within it—in a consistent and aligned way.

What does it contain?

Logo and lockups that reflect Seattle’s personality.
Color palette and typography for a cohesive look.
Messaging guidelines that capture the tone and spirit of the community.
Assets and templates for social media, print, and digital use.

Abstract teal background with vertical wavy lines and a few short horizontal bars, creating a modern, minimalist pattern. The lower part of the image is mostly empty.

Access the Community Brand Playbook

Fill out the form below to receive the Let’s Play SEA 26 Community Brand Playbook.

Bold “2026” with Seattle skyline inside the numbers, the word “Seattle” below in white, set on a lime green and purple background with a stylized soccer ball graphic in the top right corner.

Book with Purpose

Visit Seattle is proud to partner with Crewfare to welcome fans from around the world this summer. Crewfare’s community-focused platform makes it easy and affordable to book your stay—while also giving back. A portion of each booking supports local initiatives that strengthen our downtown neighborhoods, helping create a lasting impact beyond the tournament.

Book Your Stay

More Playbooks

2026 FIFA World Cup Watch Party Playbook, Seattle Sports Commission

Seattle will host six World Cup matches between June 11 – July 19, 2026. Learn how to host your own World Cup-related event – there are several ways to host your event or watch party depending on the size, location, and scope of your activity.

Coming Soon: Small Business Megaevent Playbook

This playbook offers guidance on business readiness, shares real-world case studies and outlines strategies to help small businesses tap into 2026 FIFA World Cup economic opportunities—and thrive beyond the event.

People walk along a waterfront park with a spiral ramp, greenery, and views of a Ferris wheel and ships on a sunny day, as Seattle celebrates Indigenous Peoples' Day and Native American Heritage Month by the water.

Did you know?

In Seattle, sustainability is not just a trend, it is woven into the city’s identity. From mandated composting to garbage trucks that run on biodiesel, Seattle consistently ranks as one of the most sustainable cities in the country.