Let’s Play!

A community hub to connect, collaborate, and celebrate as the world’s biggest game comes to our city.

Community Playbooks

Let’s Play SEA 26 Brand Guidelines Playbook

Visit Seattle

The world’s biggest game is coming to Seattle, and this brand book is your all‑access pass to how we show up together. As partners, we’ll unite the city, tell a bold story, and make every touchpoint count on a global stage. LET’S PLAY!

Let’s Play SEA 26 Hospitality Playbook

Visit Seattle

The Seattle Hospitality Playbook is a practical guide designed to help local businesses confidently welcome global visitors during the 2026 FIFA World Cup™. It offers cultural insights and service guidance, to support great guest experiences and leave a lasting impression of Seattle.

2026 FIFA World Cup Watch Party Playbook

The Seattle Sports Commission

Seattle will host six World Cup matches between June 11 – July 19, 2026. Learn how to host your own World Cup-related event – there are several ways to host your event or watch party depending on the size, location, and scope of your activity.

Small Business Megaevent Playbook

The Seattle Metropolitan Chamber of Commerce

This playbook offers guidance on business readiness, shares real-world case studies and outlines strategies to help small businesses tap into 2026 FIFA World Cup economic opportunities—and thrive beyond the event.

What's the Latest?

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The Emerald Pitch Newsletters

The Let’s Play SEA 26 newsletter, The Emerald Pitch, brings you the latest news, community initiatives, and ways you can get involved as we build momentum toward this historic moment. Our goal is simple: to keep you informed, inspired, and connected as Seattle steps onto the global stage.

The Emerald Pitch #1 (December 19, 2025)
The Emerald Pitch #2 (February 6, 2026)

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City Events & Watch Parties

Discover the Let’s Play SEA 26 events and be part of the build-up to the world’s biggest sporting event in our city. Join fans worldwide for live viewings, activations, and music festivals—check out the events calendar and don’t miss out!

View the Calendar Submit Your Event

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Seattle Certified Tourism Ambassador Program

The Seattle Tourism Ambassador certification teaches best practices to front-line employees and volunteers and ensures that they understand their role in increasing tourism. The objective of our Seattle Certified Tourism Ambassador Program is to foster a destination-wide culture of quality service, encouraging repeat business and turning visitors into advocates.

Learn More About the Program