2025 Data Symposium & Global Tourism Summit

Each year, Visit Seattle’s Data Symposium provides economic insights and forecasts from local and national industry experts, updates on major destination demand drivers, and perspectives from the Visit Seattle team. This program is designed for hospitality and tourism leaders in Seattle and King County who manage budget decisions for their businesses.

New in 2025, Visit Seattle re-introduced the Global Tourism Summit following Data Symposium’s morning program. As part of this expanded event format, attendees had the opportunity to dig deeper into trends in international leisure travel, summer travel, the cruise industry, and the use of Artificial Intelligence (AI) within the tourism industry.

PLEASE NOTE: THE RESOURCES BELOW ARE NOT FOR REPRODUCTION OR PUBLICATION TO THIRD PARTIES

2025 Data Symposium Presentation – Selected Slides

2025 Global Tourism Summit International Markets – Selected Slides

Expedia Traveler Value Index Report 2025

Generative AI + Tourism: Practical Applications for Tourism Professionals

WERE YOU THERE?

In our continuing efforts to improve this program, please take a few minutes to complete the brief survey linked below. Your feedback is greatly appreciated, and all respondents will be entered to win a $100 gift card to Pike Place Market!

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View Official Event Photos

Courtesy of Nick Klein Photography

COULDN’T MAKE IT? HERE’S WHAT YOU MISSED

2025 Data Symposium Program

7:30am – Registration Open & Networking Breakfast

8:00am – Welcome
Tammy Canavan – President & CEO; Visit Seattle

8:15am – Macroeconomic Overview and Tourism Outlook
Zeek Coleman – Vice President, Americas; Tourism Economics

8:40am – State of Downtowns
Adam Chapman – Managing Director; JLL

8:55am – Airport Statistics & Forecasting
Ian Sharma – Head of Air Service Development; Port of Seattle & Seattle-Tacoma International Airport

9:10am – Hotel Forecasting
Peter Andersen – Senior Director, Convention Strategy; Visit Seattle & Seattle Convention Center

9:25am – Meetings & Conventions Forecasting
Chris Connelly – Senior Director of Sales; Visit Seattle

9:40am – International Trends
Liz Johnson – Senior Director of Tourism Development; Visit Seattle

2025 Global Tourism Summit Program

Track #1 (International Markets)

10:30am – Global Tourism Summit: Asia Insights
Shawana Lee – Manager, Tourism Development; Visit Seattle
Gina Choi – Managing Director; CWW Tourism (South Korea)
Marjorie Dewey – President; CWW Tourism (Japan)
Michael Lin – Vice President; Mailman (China)

11:30am – Lunch Keynote: Generative AI and Tourism – Practical Applications for Tourism Professionals
Janette Roush – SVP, Innovation & Chief AI Officer; Brand USA

12:30pm – Global Tourism Summit: Australia & New Zealand, Europe, and India Insights
Caitlyn Shearer – Manager, Tourism Development; Visit Seattle
Sam Castillo – Manager, Tourism Development; Visit Seattle
Harriet Ball – PR Account Director; Black Diamond Agency (UK & Ireland)
Barbara Boltoukhine – Founder; B World Communcations (France)
Michael Cassis – Account Director; Linkd Tourism (Australia/New Zealand)
Nadine Skopp – Account Director; Lieb Management (German-Speaking Europe)
Sheema Vohra – Managing Director; Sartha Marketing (India)

2:00pm – Global Tourism Summit: International Markets Q&A
Liz Johnson – Senior Director of Tourism Development; Visit Seattle

Track #2 (Expedia & Cruise)

10:30am – Global Tourism Summit: Expedia Insights
Leilani Cabuntala – Director, Hotel Market Partnerships; Expedia
Ellen MacDonald – Area Manager, Hotel Market Partnerships; Expedia
Ryan Rhoadarmer – Senior Director, Hotel Market Partnerships; Expedia
Spencer Boyd – Senior Regional Business Development Manager, Expedia Group Advertising; Expedia
Ronit Goyal – Senior Manager, Strategic Partnerships; Expedia

11:30am – Lunch Keynote: Generative AI and Tourism – Practical Applications for Tourism Professionals
Janette Roush – SVP, Innovation & Chief AI Officer; Brand USA

12:30pm – Global Tourism Summit: Cruise Insights
Sally Andrews – Vice President, Strategic Communications & Public Affairs; Cruise Lines International Association
Nick Ranade – Vice President, North America Supply Chain; Carnival Corporation
Dan Rough – Vice President, Revenue Management; Holland America Line
Linda Springmann – Director, Cruise Business & Elliott Bay Operations; Port of Seattle