Last updated May 1, 2012
1. Types of Information Collected
We collect two types of information about our Website Users: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information. Personally Identifiable Information is information that identifies a specific End User. When you engage in certain activities on the Website, such as creating an account, booking a hotel room with us, submitting content and/or posting content, filling out a survey, posting a review, sending us feedback, requesting information about our services, or signing up for special offers through the Website we may ask you to provide certain information about yourself. If you elect to engage in these activities we may ask you to provide us with certain personal information about yourself, including but not limited to your first and last name, mailing address (including zip code), email address, telephone number and date of birth. If you reserve a hotel room, we may also ask you to provide us with your credit card number, expiration date and authentication codes or related information. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.
Non-Personally Identifiable Information. Non-Personally Identifiable Information is information that does not identify a specific End User. This type of information may include things like the Uniform Resource Locator (“URL”) of the website you visited before coming to our Website, the URL of the website you visit after leaving our Website, the type of browser you are using and your Internet Protocol (“IP”) address. We, and/or our authorized Third Party Service Providers and Advertisers, may automatically collect this information when you visit our Website through the use of electronic tools like Cookies and Web beacons or Pixel tags.
2. Use of Data
Non-Personally Identifiable Information. We use Non-Personally Identifiable Information to troubleshoot, administer the Website, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized Third Party Service Providers and Advertisers to measure the overall effectiveness of our online advertising, content, and programming.
3. Release of Personally Identifiable Information
We will not share, sell, rent, or trade your Personally Identifiable Information with other parties except as provided below:
We may share your information with Authorized Third Party Service Providers. We provide services and products through third parties. These “Third Party Service Providers” perform functions on our behalf, like hosting and managing the Website and sending out and distributing our administrative and promotional emails. We may share your Personally Identifiable Information with such Service Providers to send postal or email, remove repetitive information on customer lists, analyze data, provide marketing assistance, provide search results and links, operate the Website, troubleshoot, and provide customer service. The use of your Personally Identifiable Information by such parties is governed by the privacy policies of such parties and is not subject to our control.
4. Release of Non-Personally Identifiable Information
We will not share, sell, rent, or trade your Non-Personally Identifiable Information with other parties except as provided below:
We also use third party service providers to track and analyze Non-Personally Identifiable Information usage and volume statistical information from our Users to administer our Website and constantly improve its quality. We may also publish this information for promotional purposes or as a representative audience for advertisers. Please note that this is not Personally Identifiable Information, only general summaries of the activities of our Users. Such data is collected on our behalf, and is owned and used by us.
5. User Choices on Collection and Use of Information
As discussed above, you can always choose not to provide information, although it may be required to engage in a certain activity on the Website. We may send you promotional emails which advertise our products and services, including exclusive sales and other offers, and/or the products and services of our advertisers and affiliates. If you do not want to receive promotional emails from us, you may elect to opt-out of receiving promotional emails at any time after registering by hitting the “unsubscribe” button at the bottom of any of our e-mails.
6. Changing or Removing Information.
We currently do not have a method for completely deleting user information from our database. However, deleting the cookie stored on your computer will cause you to be perceived as a new user with no known user data. You may also change a setting in your browser, instructing it not to accept cookies, but this could prevent you from receiving some Hotel services.
7. Security of Information
We take security seriously and take numerous precautions to protect the security of Personally Identifiable Information. You can access your Personally Identifiable Information on our Website through a password and your email address. This password is encrypted. We recommend that you do not share your password with anyone. In addition, your Personally Identifiable Information resides on a secure server that only selected personnel and contractors have access to. We encrypt certain sensitive information (such as credit card information) using Secure Socket Layer (SSL) technology to ensure that your Personally Identifiable Information is safe as it is transmitted to us.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we employ commercially reasonable security measures to protect data and seek to partner with companies which do the same, we cannot guarantee the security of any information transmitted to or from the Website, and are not responsible for the actions of any third parties that may receive any such information.
8. Privacy Policies of Third Party Websites
9. Miscellaneous Privacy Issues
Children. Minors under the age of 18 may not use the Website. We do not knowingly collect personal information from anyone under the age of 18, and no part of the Website is designed to attract anyone under the age of 18.
Public Areas. We may provide areas on our Website where you can publicly post information about yourself, can communicate with others such as discussion boards or blogs, or can review restaurants and submit media content. This information may be accessible by other consumers and companies and may appear on other websites or web searches, and therefore this information could be read, collected, and used by others. For example, if you post your email address along with a public restaurant review, you may receive unsolicited messages. We have no control over who reads your postings or what other users may do with the information you voluntarily post, so please use caution when posting any personal information. We do obtain consent from our users to post their name along with their reviews.
We reserve the right to modify this privacy statement at any time, so please review it frequently.
11. Contacting Us
701 Pike Street Suite 800 Seattle, WA 98101
For Hotel Customer Service Inquiries